By comprehending and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing ha… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as various other realities concerning contemporary B2B advertising. We talk about just how the purchasing trip is now entirely fragmented and the way that community building can assist online marketers retake control of the e… Read More